No matter if you’re an experienced Instagram user or just starting out, these tips will help maximize your experience on this popular social media platform.
1. Be Consistent (at least 1-2 Times a Day)
According to research, brands who post at least once or twice daily tend to see better engagement rates than those who don’t. This is especially true if your audience consists primarily of mobile users.
2. Adopt a consistent editing style
To maximize the potential of your Instagram feed, it is essential that you maintain an organized editing style. Some of the top-performing brands on Instagram use neutral tones with natural lighting and minimal color saturation for effective branding.
3. Utilize Geo-Tags
Location tags can be an effective tool to boost engagement on your account. According to HubSpot, posts with location tags receive 79% more engagement than those without.
4. Use hashtags sparingly
Hashtags can be an excellent way to increase your reach on Instagram, but too many can make your captions appear disorganized. Furthermore, Instagram only allows 30 hashtags per post so be sure that the ones that correspond with the topic of your photo are included.
5. Avoid Tagging Yourself in Every Post You See
Some people enjoy stalking or commenting on other accounts they admire. Fortunately, you can hide these posts so that they won’t appear when viewing your profile. To do this, go to a post, swipe left on any comments made, then click the trash can icon that appears. This will prevent these from being visible when viewed from within your own profile.